Privacy Policy

We process your personal data solely on valid legal grounds as required by applicable laws, including:

• Performance of a contract: To fulfill your order (e.g., process payments, arrange delivery, send order confirmations).
• Your explicit consent: To send marketing communications or use cookies to optimize your Website experience.
• Legitimate business interests: To prevent fraud, improve Website functionality, and provide personalized shopping recommendations.
• Compliance with legal obligations: To retain transaction records in accordance with tax, customs, or consumer protection law requirements.

We only collect necessary and minimal data to support your shopping experience and deliver our services:

• Order-related data: Full name, shipping address, postal code, phone number, and email address.
• Payment-related data: We do not store your credit card, debit card, or PayPal account details. All payments are processed by secure third-party providers (e.g., Stripe, PayPal) compliant with PCI DSS.
• Device & usage data: IP address, browser type, device model, and Website browsing behavior collected via cookies.
• Voluntarily provided data: Information you submit when contacting customer support or subscribing to marketing communications.

Your personal data is used exclusively for the following stated purposes:

• Process and fulfill your orders (e.g., verify order details, coordinate with logistics services for delivery).
• Send transaction-related notifications (e.g., order confirmations, shipping updates, delivery reminders).
• Respond to your customer support inquiries and resolve order-related issues.
• Send marketing communications only if you have proactively consented — you may unsubscribe at any time.
• Improve Website functionality (e.g., fix technical glitches, optimize page loading speed).
• Prevent fraud and ensure security (e.g., verify order authenticity, identify unusual payment activity).
• Handle returns and after-sales matters, including coordinating return shipments, verifying eligibility, and updating refund progress.

As a cross-border e-commerce platform, your personal data may be transferred to and stored in locations outside your country/region. We ensure all international data transfers comply with GDPR and local laws through:

• Adopting Standard Contractual Clauses (SCCs) approved by the European Commission.
• Cooperating only with partners that meet equivalent data protection standards (e.g., PCI DSS, ISO 27001). All partners sign data protection agreements.

We implement industry-standard security measures including SSL/TLS encryption for data in transit, encrypted servers for data at rest, regular security audits, and restricted data access with full logging.

• Order & transaction data: Retained for 7 years to comply with EU/UK tax and commercial laws.
• Marketing consent data: Retained until you unsubscribe or request deletion.
• Device & usage data: Retained for 12 months.
• Customer support & after-sales return data: Retained for 2 years after issues are resolved.

Under GDPR, UK GDPR, and other applicable laws, you have the following rights. To exercise these rights, contact us at [email protected] with your full name, order number (if applicable), and a clear description of your request:

• Right to access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate or incomplete personal data.
• Right to erasure: Request deletion of your personal data (right to be forgotten).
• Right to withdraw consent: Withdraw your consent for marketing communications or cookie usage at any time.
• Right to data portability: Request your personal data in a structured, machine-readable format.
• Right to object: Object to the processing of your data for legitimate business interests.
• Right to lodge a complaint: File a complaint with your local data protection authority.

We will respond to all valid requests within 30 calendar days.

We use cookies to enhance your Website experience:

• Necessary cookies: Required for the Website to function properly (e.g., remembering shopping cart items, maintaining login status).
• Analytical cookies: Used to track Website usage to improve performance. These cookies do not collect personal identification information.
• Marketing cookies: Used to deliver personalized promotional content. Enabled only with your proactive consent.

You can manage or disable non-necessary cookies through your browser settings (Settings > Privacy and Security > Cookie Settings).

We may update this Privacy Policy to reflect changes in laws, regulations, or business practices. All updates will be posted on this page with a revised Effective Date. For material changes, we will notify you via email or through a prominent notice on the Website homepage.

Continuing to use the Website after the updated Policy takes effect constitutes your acceptance of the new terms. If you do not agree to the updates, you may cease using the Website services.